In a recent Google SEO office-hours Google addressed the question as to the length of time it requires to recover from an algorithmic penalty that occurred from content quality problems.
Google’s new office-hours format does not enable follow-up concerns, leading to answers that does not have nuance and are less useful than the old format where the Googler can ask clarifying questions.
For instance, we have no idea if the “algorithmic penalty” that is referenced in the concern implies that the website entirely disappeared from the search engine result or if it merely dropped a couple of positions.
There’s a difference in between the two circumstances.
This is the question that was asked:
“… if a site gets algorithmically penalized for thin content, how much of the website’s content do you need to upgrade prior to the charge is lifted?”
There’s a lot of information that is missing from that concern.
- Did Google send out the publisher a message that their content was “algorithmically” penalized?
- Is the individual asking the concern presuming they are punished and does not actually know?
Here is the response:
“Well, it’s typically a great concept to clean up poor quality content or spammy content that you might have created in the past.
For algorithmic actions, it can take us numerous months to reevaluate your website again to determine that it’s no longer spammy.”
It Takes Months For Google to Evaluate Website Quality
Clearly it is necessary to fix as near all of the low quality content as possible. But after that’s done it may take a couple of months to get better into the search results.
John Mueller said something similar in November 2021 about the length of time it takes for a website that lost rankings to bounce back.
“I believe it’s a lot harder when it pertains to things around quality in basic where examining the overall quality and importance of a site is not very easy.
It takes a great deal of time for us to comprehend how a website fits in with concerns to the remainder of the Web.
… And that’s something that can quickly take, I don’t know, a couple of months, a half a year, in some cases even longer than a half a year, for us to recognize significant modifications in the site’s total quality.
Because we essentially keep an eye out for … how does this website fit in with the context of the general web which simply takes a lot of time.”
Likewise, at the 5:21 minute mark of this Google video, the Googler Aurora Morales refers to what occurs to websites that violate Google’s standards, including the policy on thin content.
The Googler recommends:
“Sites that do not meet the monetization and organic search guidelines might be gotten rid of from the Search index and have their ads handicapped.”
Read more here: It Takes Months For Google To Assess Website Quality Across The Web
Listen to the Google SEO office-hours at the 24:24 minute mark here.
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