Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re delighted to reveal Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her thoughts on why she’s joined the group:

When the war broke out in my birth nation of Ukraine in 2015, like everybody, I was glued to social platforms for real-time updates, taking in the stories and pictures of the people impacted. That moment in time highlighted for me how important social has ended up being to how we live, work and understand the world.

As social has progressed into a constant engine of online culture and connection over the past ten years, it has also end up being an essential method for services to not simply reach their consumers but to engage with their clients in two-way conversations where relationships are created. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social networks and its power; it helps individuals and organizations connect and assist each other, brings awareness where it’s needed, and encourages individuals to learn from each other, share stories and celebrate wins.

When the chance to speak to SMM Panel about the CEO function emerged, I was excited. Social media management is a mostly untapped and growing $28 billion worldwide market chance, and SMM Panel is critical in assisting customers inform their stories and connect with others, all while providing significant insights to the very individuals it links. Change in this market is consistent, which is, in part, what drew me here. I thrive in modification. This inflection point in SMM Panel’s journey is one I’ve seen prior to and offers me the opportunity to apply my transformational experience to continue to unlock worth and development for customers in this already growing business. What thrills me the most is the prospect of working with the group at SMM Panel to deliver what our consumers require to drive their companies forward.

We have an unbelievable chance to assist numerous countless organizations harness the power of social networks to make their businesses successful, and I’m enjoyed belong to the SMM Panel group. The team is a powerful concept, and I have actually seen what the power of working together can accomplish. It’s an extraordinary honor to join this culture that is steeped in inclusion, function, and a customer-first focus. Together we will write SMM Panel’s next chapter.

Check out the official news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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