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Microsoft Announces Store Advertisements & Other Updates

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Microsoft released its most recent round of advertising item updates today.

Among the top updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s advertising products consist of:

  • Microsoft Shop Ads
  • In-Market Audience Expansion
  • Responsive Search Advertisements Update

Let’s dive into each upgrade and how to make the most of each as an online marketer.

Expand Reach With Microsoft Store Advertisements

If you remain in the app or video gaming industry, this upgrade is for you.

This new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop gadgets.

More particularly, the advertisements will show in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Shop ads will appear like:

Image credit: Microsoft Ads Blog, January 2023 Some of the benefits of the new Microsoft

Shop ads include the following: Expanded discovery of your app or game on additional gadgets Easy campaign setup and management within the Microsoft Ads platform Compatibility with the existing UET tag to track behavior To start with Microsoft Shop ads

  • , you’ll need to submit your brand name and link shop items to your

    • Microsoft Advertising account. Once approved, you can start using this format right away. In-Market Audiences Broaden Globally This next Microsoft Marketing upgrade is for worldwide marketers. Simply revealed, the In-Market audience sections broadened to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now offered in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Last Require Expanded Text Ads While not a brand-new upgrade, Microsoft advised marketers that January 31 is the last day
  • to develop or modify any Expanded Text Advertisement.

    Beginning February 1, the only brand-new search advertisements that

  • can be developed
  • are Responsive
  • Browse Ads. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. However, you will not have the ability to develop or modify ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse campaigns in tandem with Google Browse campaigns. Google was the first to officially sunset ETAs on June 30, 2022. What To Anticipate From Microsoft Ads In 2023 At the end of their January

    product upgrade, Microsoft teased a few highlights of what’s to come in the list below year.

    From the official announcement, it seems that Microsoft will continue to separate its advertisement platform from Google by concentrating on the following: Local Search advertisements

    Marquee ads Additional vertical advertisements If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Presently, vertical ads are readily available for the following

    items: Automotive Credit card Cruises Medical insurance Expert services Trips and activities It will be fascinating to hear what additional verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Featured Image: monticello/SMM Panel